intellectual property representation
Representing intellectual properties and brands is key because this is what meets marketplace demand for content. We help IP owners understand the basic appeal and essence of their property and/or brand. We help them leverage the brand’s power by creating a plan and then presenting it to the publishing and/or consumer product community. We work with companies whose roots are in storytelling, as well as brands for which content often doesn’t yet exist — though we often create it. We help our clients canvas the industry for prospective partners and then manage the full range of services involved with forming and maintaing a relationship, from negotiating and finalizing a deal, strategizing a publishing and product plan, and managing the plan through finished works and beyond.
Partial client list: Build-A-Bear Workshop, Crayola, The Jim Henson Company, Kindermusik, Rosemary Wells’ Baby Max & Ruby, Tish Rabe’s I Believe Bunny, and Willa Perlman’s Pocket Kisses.